Nossa História
19 YEARS ON THE MARKET
In 2023, we will officially turn 19 years old.
And what an honor! We are one of the most important brands of
swimming fashion from Brazil.
But our journey began much earlier, in the 1990s, when Fabiola Molina, who was already a high-performance swimming athlete, began to feel uncomfortable training in open pools wearing uncomfortable modeling swimsuits, which left sun marks on her body, and dark colors that did not have the joy of Brazilian women.
It was then that she saw this need as a huge opportunity for swimming!
BIRTH OF THE BRAND
In partnership with her mother, businesswoman Kelce Molina, Fabiola began creating sunkinis, the famous bikinis, which came with some features such as adjustment strings and which provided security during training, both in the top and in the panties, which met all needs. of an athlete, with comfortable and safe modeling, good durability and chlorine-resistant fabric.
The products were all super colorful in unique prints, and luckily they were very successful!
During the development of the brand, other athletes also became interested and were motivated to try the new products.
The news gained prominence through word of mouth and the first made-to-order sales began, both in Brazil and in the USA, where swimmer Fabiola Molina lived.
PHYSICAL AND ONLINE STORE
The moment we became a reality was in 2004, when we opened our physical store in São José dos Campos, in the interior of São Paulo, in the Vila Ema neighborhood, considered one of the main neighborhoods in the city.
The following year, online sales began for customers across the country and abroad, reaching more than 60 countries.
LOCAL PRODUCTION
To be able to build the brand as she would like, Fabiola created socially responsible local production, where the pieces are handmade by specialized seamstresses, who work with highly technological fabrics, developed in partnership with the traditional Santaconstancia weaving company. The swimming fabric has an intelligent fit to the body, quick drying and is ultra-resistant to chlorine. The prints are exclusive and carry the athlete's “DNA”.
The quality of our pieces went beyond competition pools. Initially aimed at swimming athletes, we soon began to also serve practitioners of other water sports with a larger portfolio of products, with swimsuits, trunks and rompers, as well as beach and casual fashion pieces, which make up looks for both the beach and the day to day.
Always looking for new things that are different from what already exists on the market, without forgetting its roots and values, what motivates the brand is always to innovate, which is why around 30 new prints are launched per year. All raw materials are of high quality and 100% Brazilian, produced with great care by a qualified team in São José dos Campos, SP.
RIO 2016 OLYMPIC GAMES
Fabiola and Kelce made the brand a reference for innovation and pioneering in the segment, which is successful in Brazil and abroad. At the Rio 2016 Olympic Games, we at Fabiola Molina won the beachwear licensing process, producing and selling bikinis, swimsuits and swim trunks in the event's official stores, in the adult and children's line. After that, we dressed the Brazilian teams several times, including at the Lima 2019 Pan American Games. A history marked by great achievements and aspirations, which promise even more success in the coming years.
PURPOSE
Bringing beauty, comfort and technology, highlighting the best in everyone, whether in sport, on the beach or in everyday life. We want more and more to color swimming pools around the world.
VALUES
Respect as a fundamental value.
Transparency with everything that involves our work.
Union and teamwork.
Harmony in relationships with employees, suppliers, partners, collaborators, customers and the environment.
Commitment to product quality, service excellence and the best customer experience.
